Author: Lawrence Snow

Join the ISDA Today!

Who We Are The International Security Driver Association (ISDA) is a small but influential group of protective services practitioners from all sectors of the Executive…

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Congratulations

Congratulations, you have successfully completed the Knowledge test portion of the ISDA Certification.   You have fulfilled the ISDA requirements for certification  – Experience, Skill,…

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Member Directory

How to use the directory Search by the last name by typing in full or partial last name and click the Search button Search by…

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2019 ISDA Accomplishments

isda 2019 accomplishments

The International Security Driver Association (ISDA) is a small but influential group of protective services practitioners from all sectors of the Executive Protection/ Secure Transportation…

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Dashboard

Hey , welcome back to ISDA Center! My WatchlistThe content you’ve saved to watch or read later

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Ambush eBook

ambush ebook

Throughout the years there were vehicle attacks that change the way we train. They received the attention of the security community and the businesses they…

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ISO Graphical Symbols

Graphical symbols are vital for giving information when written words are not adequate. International Standards developed by ISO (International Organization for Standardization) provide people all…

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To get a better understanding of the Dangers of Distracted Driving, we can use a phrase associated with security and security driving – “The Kill Zone.” Although the term Kill Zone is used by the security community, it can also describe any scenario that creates an emergency for the driver and passengers. Not looking where you are going for 2 to 3 seconds falls into that category.

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Training Directory

Download a PDF version of the Training Directory here. Name Organization Website Address Training Offered Joseph Autera Vehicle Dynamics Institute Visit 1162 St. Georges Ave.,…

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Fortis Riders Opportunities

ISDA Member News

Fortis Riders supply concierge services, including Security Driving and EP. ISDA is identifying members that can provide Secure Transportation and EP. Make sure you complete your contact and bio information in your profile for the member directory. Also, if you are attending the ASIS/GSX conference in Chicago, Fortis will be at booth 1691.

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GI Bill School Locator

If you are looking for a non-degree school for training in executive protection and security that accepts the GI Bill, then the GI Bill School Locator and Benefits is a great way to find and compare the benefits of those schools.

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Defining your Brand

In this lesson you will have a better understanding of defining your brand, definition of branding vs. brand, and beginning of how to market your services and products on social media.

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Continued Learning

There are those who believe that if they have training and/or experience, their education is complete. But in a time when there are ever more…

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Become a Mentor

If you are fortunate enough to have the skill and experience to work in the executive protection profession, and if you have gained recognition for…

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Networking

Successful networking requires finding those you need to get what you need. It is estimated that only five percent of opportunities are found through advertising….

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Sharing Knowledge

Knowledge is power. Sharing knowledge is powerful. In a time when there are even more EP/bodyguards/security drivers in the marketplace than there is a market,…

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Power of Social Media

Social Media, put plainly and simply, is public conversations within established networks. These networks are made up of your friends, peers, colleagues, clients, and potential clients. These networks or channels have various names, such as Facebook, Twitter, LinkedIn, etc. Each is unique and useful to varying degrees for executive protection and security businesses.

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Finding a Mentor

You will have a better chance of achieving success if you have someone who can help you navigate the three sections of the Roadmap – a mentor. Someone who has traveled down this road before and knows where all the potholes are and is willing to share their experiences with you; someone who will give you the painful and expensive life lessons they have learned, and do so to help you, with no profit motive or ego involved. You probably already know at least one person whom you would like to be your mentor.

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Marketing Concepts

Effective marketing is the only way for you to achieve your financial and personal goals. What sets one company or person apart from others is the degree to which they translate their skill, knowledge, and experience into helpful and timely information and assistance to their clients or the marketplace.

This is the only way to truly grow and prosper as a company.

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Branding Yourself

Your “brand” is what your clients think of when he or she hears you or your company’s name.  It’s everything the market thinks it knows about your name brand offering – both factual and emotional.

For example, what comes to mind when someone mentions Nike, McDonald’s, or Google? Each company is unique and, when you think of them, that unique brand elicits some feeling, an identity that you perceive about those brands.

When you begin to create your brand, you should ask yourself these critical questions

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Finding Work

If you are looking for job opportunities, whether it’s to get your foot in the door or take your career to the next level, the only person who can find the right opportunity for you is you. You understand better than anyone your experience level and skill set, your desired niche, market, and location, and most importantly, the position you want and the companies you hope to work with.

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Financial Preparation

Whatever your situation – you are relatively new, you have been in the profession for some time, you are a sole practitioner looking for the…

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Getting Experience

For those who are new or inexperienced, by far the hardest part of attaining success will be gaining experience. In many other professions, there is…

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Whether you are relatively new or have been in the profession for some time, if you are a sole practitioner looking for the next job, a security provider looking for the next customer, or a trainer looking for the next student, YOU OR YOUR COMPANY ARE A BUSINESS!

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Two topics of discussions that dominate social media, both in the U.S. and abroad are certification and the state of training in the protection industry. In reality, the two subjects cannot be separated. The job market wants and will support, a certification that meets standards set by the respected industry and government organizations. Those who supply job opportunities welcome a certification that withstands the scrutiny of the corporate, legal, and insurance community. Nonetheless, there are still global job markets in the protection business where certification, insurance risk, and liability are not primary concerns.

Many protection practitioners, new and old, who seek certification do not have a clear understanding of the concept as defined by most other industries. That is because of the significant number of bodyguard/EP training providers who use the word certification as a marketing tool, without any real idea of what it means.

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People seeking entry into the profession often say, “I have the desire and passion to succeed in the profession.”

Passion and desire alone are not enough to achieve success. Having the desire to pursue your passion is a necessary part of the Roadmap to Success. Also, talent and skill alone are not enough to achieve success. But you need to gain career capital by collecting marketable experience, skills, and knowledge (ESK).

Those who do not succeed in the profession or who do not reach their goals fail because one of those pieces was missing, was not marketable or was the wrong ESK for the intended goal.

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Whether you are starting out in the profession or are a seasoned professional, you are aware that the market is inundated with numerous training providers. Depending on your needs and desires, there are countless choices from a vast number of providers. On any given day, there is an infinite number of training providers marketing their programs.

Simply put, the quality and legitimacy of a training program are determined by the standards used to govern the program. Hence, perhaps the most important question you can ask the training provider is: What are the standards that I will be trained to? Also ask: Where are these standards documented?

You cannot leave the initial training program with no experience in the profession and feel you are ready for full-time employment. Also, keep in mind that your lack of business skills will slow down your progress.

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Decide the Path

In any endeavor, decisions need to be made, and they need to be made with accurate and relevant information. Chances are that you will need to rely on others to help you make those important decisions. You will have questions; you will need answers from practitioners who do not profit from how they help you.

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Establish Goals

What are your goals? What do you want to accomplish? Full-time employment? Working for a corporation or a private security company with benefits? Starting an…

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Define Success

Success requires having a goal, planning the steps to achieve that goal, implementing the plan, and finally achieving the goal. If you are new or inexperienced, you need…

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Growing your Success

The purpose of this section of the Roadmap is to plan your business model – from understanding the business of protection and determining your value….

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Autonomous Vehicle Levels

It seems that every news agency and certainly every auto-enthusiast magazine and blog are discussing autonomous vehicles and the technology that goes into making vehicles self-driving. What isn’t really discussed or understood is that there are different levels of self-driving.

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Lane Departure Warning

lane departure warning

Lane departure warning use cameras to track the vehicle’s position within the lane, alerting the driver if the vehicle is in danger of inadvertently straying across lane markings.

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protective services roadmap success

The International Security Driver Association’s (ISDA) single most significant accomplishment in 2019 was the “ISDA Roadmap Checklist” and the “Protective Services Roadmap to Success.” The Roadmap was created to assist our members in defining, developing, and enhancing their version of success.

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ISDA Podcast

The ISDA’s Secure Transportation and Executive Protection News Podcast is a convenient communication tool that can increase your professional development. Every weekday, in audio format,…

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Member Spotlight Form

To participate in the ISDA Member Spotlight, please fill in the form below completely with the information you would like shared throughout the ISDA Network….

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About Our Members

image shows text About Our Members with hands

The ISDA Membership The membership can be defined as a group of practitioners from different disciplines within the profession and with years of experience coming…

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White Papers

White Papers, Reports, Booklets, eBooks, and SDM Magazine issues for Secure Transportation and Executive Protection professionals. Search White Papers: Reset search

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