Our goal is to help protective services companies succeed in establishing and strengthening their brands on social media platforms.
Social media can and should be thought of as an extension of your brand. In other words, you are branding yourself and your company through social media channels. If you don’t define what your brand is, others will define it for you, and they may not have your best interest in mind.
Used correctly, marketing through social networks is word-of-mouth marketing on steroids. Think of it as customer cultivation. Through social media, you are listening to customers’ needs and making sure you create viable solutions.
Social media is only a waste of time if you’re using it to waste time.
eBook for Protection Professionals
This 24 page eBook is for those protection services professionals who are new to the industry, and for security and executive protection company owners who want to take their business to the next level by leveraging the power of social networks and market their brand effectively. Download the eBook for free.
If you enjoyed this post and have an interest in learning more about Security Driving, Secure Transportation, or Executive Protection we suggest you consider ISDA Membership. The International Security Driver Association (ISDA) is a small but influential group of protective services practitioners from all sectors of the Executive Protection/ Secure Transportation profession and all parts of the Globe.
As an ISDA Member, you gain access to the Encyclopedia of EP/Secure Transportation Knowledge – The ISDA Knowledge Center. The Center provides articles – Podcasts – Books – YouTube videos – Free Online Training – Business and Salary Metrics – Job Opportunities – Career Advice – Industry White Papers.