We know that drinking and driving and texting and driving are dangerous and are hazardous to your health and the health of those who share the road with you.

But we need to add another scenario to the distracted while driving series, driving while marketing.

Used correctly, marketing through social networks is word-of-mouth marketing on steroids. Think of it as customer cultivation. Through social media, you are listening to customers’ needs and making sure you create viable solutions.

It doesn’t matter if you are a subcontractor or a large security business; social media is an essential piece of your business marketing strategy.

In a recent Vehicle Dynamics Institute (VDI) Newsletter, Joe Autera wrote a one-sentence comment that can answer that question. So, consider the following information as…

Over the last few years there have been a few training providers and security driver instructors that use the standard and methodology I created, and by association attach me to their training or instructor credentials. Some have used the phrase “Scotti-Certified Instructor.” With some, that may be correct, but the question is “When did I teach them?” So let me set the record straight.

Although this more than 40-year loyalty to our brand and methodology may seem unusual to some, it is actually a common occurrence at the old Scotti School and now VDI.

With over half a billion users, LinkedIn is the biggest opportunity to connect with not only your peers but potential employers, and selling/marketing your products and services.

Your social media marketing strategy should consist of your defined target market, have set goals, determined what networks, and developed content strategy.

LinkedIn, the professional career-minded network has been busy over the last few months creating features for businesses to increase engagement with their target audience.

In recent content from the Executive Protection/Bodyguard community, there seems to be some confusion over the definitions of Brand and Branding.

I hear this phrase all the time in the executive protection and security industry.  Let’s look at the definition of necessary evil: “something you do…

by Larry Snow This easiest tip is to use the search feature on LinkedIn but it is not often utilized. When was the last time you did…

by Larry Snow Introduction I’m sure by now you have heard the term social media but you might not know what all the fuss is…

It’s absolutely insanity to me that anyone can think that social media is a waste of time.  There are over a billion people on social…

We have seen, heard, and read the power of social media – for social good and connecting with friends, family, and clients – and for…

Branding and marketing for the Protection Services Professional – for the freelance Protective Service agent and for those companies providing protective services branding and marketing…