Your Business Model Governs your Future in the Profession

As a business, you operate within a Business Model. Your Business Model governs your future in the profession. Noted business author Peter Drucker defines a Business Model as the answer to these questions: Who is your customer, what does the customer/client value, and how do you deliver value at a reasonable cost? It does not get more complicated than that.

We suggest you sit with pen in hand and write your Business Model – DO NOT allow a training provider to set the foundation for your Model.

Who is your customer?

If you are new to the profession, that question would be,” What sector of the protection market will I concentrate on” We recommended reading Chuck Randolph’s article on the Five Slices of the Protection Business.

What does the customer/client value? 

Devote time to learning the answer to this question. Research EP Job listings; examine what the market wants.

How do you deliver value at a reasonable cost? This may be the most challenging question to answer, but invest the time and get the answer. Do not subscribe to the Social Media theory that clients will not pay for exceptional service.

Also, if you are supplying Secure Transportation services to the Corporate Sector, we suggest you look into a company’s Security Exchange Commission (SEC) SCHEDULE 14A.

Finding Opportunities 

If you are looking for job opportunities, whether to get your foot in the door or take your career to the next level, you are the only person who can find the right option for you. You understand better than anyone your experience level and skill set, desired niche, market, location, and most importantly, the position you want and the companies you hope to work with.

It would be best if you did the research. Who is doing what, and where? What qualifications do employers and hiring managers look for? What skills are most sought after? What are the needs of the industry? 

Before going on the job hunt, you have to answer these questions:

• What do I do?
• What qualifies me to do it?
• Who have I done it for?

Before answering these questions, read the poem” The Man in the Glass.” Answer the questions honestly and from your heart. Don’t cheat the man in the glass.

Additional Resources

For those with an interest in Security Driving, Secure Transportation, or Executive Protection, the International Security Driver Association (ISDA) offers several resources worth considering.

One option is to sign up for the ISDA’s LinkedIn Newsletter, “Security Driver Journal,” a twice-monthly educational email publication that contains articles written specifically for the Security Driver/Secure Transportation community. This resource provides continuing education and benchmark research to help improve your skillset and advance your business.

Another resource is the ISDA’s YouTube channel, which features playlists containing videos covering topics such as Case Studies of Vehicle Attacks, Security Driving, Armored Vehicles, and the Business of Security.

Those interested in connecting with other professionals in the industry can also follow the ISDA’s LinkedIn page, which provides educational content on various topics related to Security Driving and Secure Transportation, including Armored Vehicles, Secure Transportation Business Metrics and Data, Surveillance Detection, The Change in Executive Vehicles, and Case Studies, Including Lessons Learned.

Lastly, visitors can check out the ISDA Store for hats, t-shirts, decals, and other merchandise related to the organization and secure transportation.