The most common commodity in this country is unrealized potential – Calvin Coolidge
Reaching Your Market – The most powerful marketing tool – Word of Mouth (WOM)
We have created a platform for members to use the most powerful and proven marketing tool available – word-of-mouth. Members can reach more than 20,000 security practitioners, representing the Corporate, High Net Worth, Military, and government communities. Many of those who view member content cannot be reached via the traditional social media outlets. Members reach an audience that is simply not available to others in the profession.
In 2015, ISDA members, through our word-of-mouth platform, reached tens of thousands of security professionals with their message.
ISDA supplies members with operational and business data that assist in the preparation of benchmarking, marketing, and operational planning.
Publishing and Editorial Assistance
Sharing knowledge is the most powerful marketing tool available. The profession is always seeking those who share their knowledge and experiences. Writing articles and successful publishing enhances brand awareness. Consider writing articles as a networking opportunity and as a way to reach an audience that cannot be reached through any other medium. Many practitioners may be hesitant to write an article. In fact, we often hear, “I am not good at writing articles.” ISDA will help you address that issue.
As part of your membership benefits, ISDA will supply you with the tools to help you become an author.
Your membership fee includes a free proofreading service. This service will review your article and create the best possible manuscript for publication. When the article is completed, ISDA will publish your writing to the ISDA Network.
Highlighting an ISDA member
Do you have a story to tell? Almost everyone in the profession does. Frequently, we feature an ISDA member on the ISDA website, in Security Driver Magazine, and throughout the ISDA network. In the Computer age, consider it virtual networking.
The member’s story is read by not only the ISDA membership, but also by our ISDA network of 7,500 security practitioners, all with an interest in secure transportation and protective services.